Seriously?

Quiksilver and Sam Elsom Collaborate on Exclusive Men's Collection
September 26, 2008
PRESS RELEASE

(Quiksilver, Torquay, Victoria) September 25, 2008 -- Quiksilver, the world's leading surfwear manufacturer is collaborating with Sydney-based designer Sam Elsom and his label elsom, creating a limited release collection of luxurious, hand-tailored garments for men.

The elsom collection will consist of suiting, a naval waterman coat, two dress shirts, an organic denim jean, an organic t-shirt, a belt and neck-tie.

This collaboration will be a first for Quiksilver and elsom.

Quiksilver will undertake the manufacturing of most of the collection; however the elsom Australian handcrafted suit and organic denim jean will be wholly produced by elsom's own tailors in a limited run of just 300. The elsom suit is expected to retail for roughly AU$1200. The entire elsom collection will be distributed for sale internationally via Quiksilver's retail outlets and be available as of March 2009.

An outstanding feature of the elsom garments will be the luxurious organic textiles used in their construction. Traditional and innovative materials are sourced by elsom from around the world; notably horsehair canvas from a company in Antwerp, Belgium and exclusive Italian milled textiles made from sustainable organic cotton traded fairly from developing nations including India and Pakistan.

Quiksilver's Men's Designer Ryan Scanlon: "We're really excited about this collaboration. Sam (Elsom) is renowned for the understated beauty and simplicity he brings to fashion and his dedication to sourcing the highest quality sustainable textiles is unwavering - and that is something that is very important to Quiksilver."

Sam Elsom: "To me, Quiksilver is a huge and successful company that has maintained its integrity with respect to the land, the ocean and giving back to the community. In the society in which we all now live, it's refreshing to see this."

Members of Quiksilver's global surf team are tipped to be among the first recipients of the hand-crafted suits with expectations of them being worn for the first time at the 2008/09 Association of Surfing Professionals World Championship crowning scheduled for February 2009 on Queensland's Gold Coast.

About elsom:
elsom, founded by designer Sam Elsom in 2006, is committed to the environment and sustainability. Australian made, elsom takes suiting techniques back 60 years with hand tailoring and horse hair canvas. elsom is supporting the production of fairly traded organic cotton by working closely with organic farmers from developing nations and developing sustainable textiles with an Italian mill including polyesters made from recycled plastic bottles. elsom summer 2008/2009 collection in store now. www.elsom.com.au

About Quiksilver, Inc:
Quiksilver, Inc. (NYSE:ZQK) is the world's leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, footwear, accessories and related products. The Company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.

The reputation of Quiksilver's brands is based on different outdoor sports. The Company's Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani.

The Company's products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores. Quiksilver's corporate and Americas' headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.

About Quiksilver:
Quiksilver, trailblazing guide to boardriding* culture, is committed to providing tools for uncovering, expressing and expanding your personal style. Our mission is to foster the sense of individual expression and excitement - the stoke that is the essence of boardriding. We're also here to spread the word because the only thing better than finding stoke is sharing it.

* Boardriding is about timing and style. It's youthful, active, casual, and free flowing. There is no wrong way to ride a board. The goal is simply to learn, progress, improve, and give it your own interpretation.